We hit another milestone at F+W Media International this week with the launch of our first digital magazine in the IOS app store. We’d already planned for some time to do a print bookazine and this is about to go on sale in a WHSmith near you. The print magazine builds on continued originally published in the US, we’ve taken that and made a few changes for the UK to publish ourselves.
We don’t have big aspirations to be print magazine publishers, but providing the numbers work it’d be great to keep publishing the occasional bookazine/special edition in this way. What’ll be really interesting to see is how this helps build our brand, profile and audience. Both the print and digital version promote our Stitch Craft Create business, our books and our authors.
The digital magazines (there are two, a preview and a paid £3.99 magazine) is a really interesting test and it’ll be fascinating to see the downloads and in-app purchase stats come together. If we can make this work, I’d love to see us doing a digital magazine with more frequency. Watch this space!
It’s great to have added a new channel, or two, to our business and to be reaching our audience in new ways. Also great to see us building our Stitch Craft Create brand further on the physical and digital newstand. The process of creating this has given the team new skills, and next time we’ll be a little faster and be able to add more features into the content.