Inspiring Creative Lives: New launches from F+W Media International

November 29, 2012 in Content Marketing,Niche Marketing,Web Marketing with 0 Comments

Stitch Craft CreateIt’s been a little while since I blogged, but I didn’t want to miss the chance to celebrate some of the things that have been going on recently at my company, F+W Media International

Our business is all about serving niche communities, and our focus is on craft and the creative arts. Earlier this year, we defined our ‘why?’ as ‘Inspiring your creative life’ and this is our goal and the mantra by which we want to move forward by.

We want to be a source of inspiration, and we want to support our customers when they are being creative, crafting and making. We took some big steps forward towards doing this recently with some new projects and launches:

Stitch Craft Create (@craftcreateUK) is our new online content and community brand for the community we call the ‘lifestyle maker and baker’, it’s multi-craft and for all skill levels and packed full of projects, advice, ideas and more. From January next year, our existing RUCraft shop will rebrand to be the Stitch Craft Create shop.

Stitch Craft Create Business (@SCCBiz) is a partner brand to Stitch Craft Create and will serve crafters and creatives who are looking to turn their hobby into an income. With advice, ebooks and education initiatives, this is a great place for aspiring craft and creative arts entrepreneurs.

The Creative University (@CreativeUni) is our home for online education. Initially with courses from Stitch Craft Create Business but we have plans to develop much more in future. The Creative University will provide webinars and online courses to suit different skills levels, time frames and budgets. We’re hugely excited about this initiative and breaking into this market.

I Love Cross Stitch and The Pink Whisk Shop are two new eCommerce stores. We were serving all our customers today within one store at RUCraft and wanted to better look after our Cross Stitch and Cake Decorating customers. With exclusive products and a more targeted offer, we’re delighted to be live with both of these sites.

I’m very proud of the talented and passionate team that have made all of these new launches possible and I’m really excited to be improving our ability to serve our communities and Inspire Creative Lives. Please go check them all out!

About James Woollam: I am the Managing Director of F+W Media International, the UK business of F+W Media. My background is in direct and digital marketing and following 5 years at Saatchi & Saatchi I moved to the South West to work with regional businesses. I joined F+W Media in 2008 and became Managing Director in 2010. I'm passionate about building niche communities online, content whether print or digital and the changing and emerging business opportunities in the categories I work in. I am fortunate to work with a great team of leadership colleagues and a talented and committed staff.

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