In five: Content marketing, twitter for news, the government and data

July 20, 2012 in Content Marketing,In Five,Publishing with 0 Comments

In FiveStories that have caught my eye this week:

Content marketing grows and grows

With good reason, I’m seeing more and more discussion and focus on content marketing. Successful Search Engine Marketing is dependent on quality content and it’s no wonder that most marketing teams are embracing this. It’s great news if your core business is in content creation – for publishers and media businesses this is tremendous opportunity. This post is packed with tools to aid content marketing, while this post of SEO statistics features the impact of content marketing as number 1.

A (new-ish) role for books

While I’m not sure this is a new role, this article on the benefits of being a published author for your online profile and potential as a speaker, blogger or expert is a reminder of the potential here. Given the ability to self-publish at the click of a button, anyone wanting to be an expert in a niche should consider writing about it in this way. Adding ‘author’ to your personal credentials is well worth considering if you haven’t already.

Digital change, data and government

An article on the Guardian site about the potential cost savings to be had by government in embracing data caught my eye. I think government could be much smarter here, and I think we should overcome big brother fears when it comes to these opportunities.

Twitter as the newsroom of the future

Mark Little from Storyful is quoted in this article as saying that journalists ‘need to stop seeing themselves as gatekeepers of information and start to look at journalism as a collaboration effort involving all kinds of different sources.’ The article discusses Twitter as a newsroom and speaks to exactly how social media is changing the news industry.

Minority (reality?) report 

We already have gesture controlled gaming in our homes, but I picked up this feature on software that potentially brings gesture control to your mac or PC with 3D interaction. Touch screen technology is now ubiquitous but perhaps it won’t belong before we’re moving and shaping our hands in front of the screen all day, just like the film Minority Report.

About James Woollam: I am the Managing Director of F+W Media International, the UK business of F+W Media. My background is in direct and digital marketing and following 5 years at Saatchi & Saatchi I moved to the South West to work with regional businesses. I joined F+W Media in 2008 and became Managing Director in 2010. I'm passionate about building niche communities online, content whether print or digital and the changing and emerging business opportunities in the categories I work in. I am fortunate to work with a great team of leadership colleagues and a talented and committed staff.

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