Here at F+W, we are a ‘how-to’ company. Our focus is on instruction – the tips, techniques, projects and guidance for you to make and create. As a result, perhaps one of the most important digital changes for us has been the growth of video and how our customers are changing from being readers to getting the instruction they need through film.
This makes us ask the question ‘How can we become a how-to company in video?’
We need to move our business from print to video. In a world where YouTube is the second largest search engine, and where our content lends itself so well to motion pictures, working this out will be a big part of our future. Our colleagues in the US are already a long way down this road, with cable TV and video subscription businesses running across the organisation.
Here in the UK we’re excited to be launching a new initiative later this year. From Monday 6th October, we will be live on Sky 192 and Freesat 402 with Craft Daily. The UKs first dedicated craft instructional TV channel.
Each one hour show will be a magazine style journey through skills and techniques in knitting, crochet, quilting and sewing. Video comes from some of the world’s leading craft tutors and we’re tremendously excited to be leading this forward.
The project has been conceived in partnership with information TV, who are experts in niche TV and who we’re delighted to be working with. We’d be delighted if you could join us at Craft Daily, you can keep up to speed with our programming and news about the channel at craftdaily.co.uk.