Today was something of a watershed moment as we enrolled our first students through an extension of our business, The Creative University.
For some time we’ve been looking at online education as an opportunity to expand. It’s a natural extension of the content we create for other elements of our business. With this as another string to our bow alongside print, ebooks and eCommerce we are able to offer more to our authors, contributors and (now) tutors.
It’s also another way for us to deliver on our promise to inspire the creative lives of our customers.
It’s no secret that many crafters are interested in turning their hobby into a second, and sometimes primary, income. The growth of Etsy, Folksy, NotontheHighStreet and even the more commercial such as Fab.com all indicate the extent of demand for more artisan and unique products. At the same time, the squeeze on salaries and increases in cost of living are encouraging more people to seek out new income streams.
Put together, we felt we could help serve those customers that were thinking of making this leap with some practical advice and help. Our courses aim to do just that and cover a range of topics from Social Media Marketing (starting today) through to Writing and blogging. Our next course starts in February and is entitled ‘From Passion to Profit: Start your business in 6 weeks or less’ – Courses last 6 weeks, cost just £99.99 and the tutors are absolute leaders in the relevant fields. Discounts are available by becoming a Stitch Craft Create member – you can find out more details at The Creative University site.
An exciting day for us and the team and a huge credit to those that have worked to get this business live and successfully deliver our first students. Most of all, I hope an exciting day for those registering and hoping to start a business from their passion. If that’s you, then good luck!