Niche marketing, Content marketing and Publishing | james woollam


The London Book Fair 2014

Shiny Happy People might be my soundtrack to the 2014 London Book Fair. There are some great people in publishing and I was reminded of this in abundance last week at the Digital Minds Conference on Monday and throughout the book fair week. There was a real sense of camaraderie[...]

Changing by the numbers

Linked In reminded me last week of a minor work milestone – 4 years as MD at F+W Media International.   If Malcolm Gladwell’s 10,000 hours rule applies, I am closing in on mastery. I suspect that I probably need to combine 10,000 hours in publishing and the craft industry[...]


Planning a Smooch

We’re always keen to challenge ourselves, so today we held our first (perhaps the world first?) Smooch planning meeting. SMOOCH: Sell More Of Our Content Hiatus We wanted to see what more products we could generate to sell in our ecommerce business from our own content. Digital patterns, ebooks, video,[...]

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