Niche marketing, Content marketing and Publishing | james woollam

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A Bold Move by Future

It was announced today that Future Publishing will sell its portfolio of craft magazines to Immediate Media. You can read the release here. The sale also includes sport titles and comes on the back of changing times at Future. A new CEO in April, a (£30m+) loss in the first[…]


The London Book Fair 2014

Shiny Happy People might be my soundtrack to the 2014 London Book Fair. There are some great people in publishing and I was reminded of this in abundance last week at the Digital Minds Conference on Monday and throughout the book fair week. There was a real sense of camaraderie[…]

Changing by the numbers

Linked In reminded me last week of a minor work milestone – 4 years as MD at F+W Media International.   If Malcolm Gladwell’s 10,000 hours rule applies, I am closing in on mastery. I suspect that I probably need to combine 10,000 hours in publishing and the craft industry[…]


Planning a Smooch

We’re always keen to challenge ourselves, so today we held our first (perhaps the world first?) Smooch planning meeting. SMOOCH: Sell More Of Our Content Hiatus We wanted to see what more products we could generate to sell in our ecommerce business from our own content. Digital patterns, ebooks, video,[…]

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